“One one One… Interaction” One on One… Communication” “One on One… Activation”
Craftworld Events proudly presents its very own BTL segment one on one. BTL or Below-the-line promotion involves the use of subtle marketing techniques to get the product right to where the consumers are present. The activities involve a multiple number of channels that traditional advertising does not get through, and tries to surprise the consumer, and reach them even where they least expect it.
One on one undertakes a plethora of below-the-line activities, and our portfolio will provide a comprehensive view of the same.
Road shows form an important part of many corporate external marketing programs. The ability to take a message around the country in a matter of days is very powerful and logistically very challenging for all concerned. We have been involved in operating multi-city road shows across India.
Road shows offer a huge amount of visibility, be it the most conventional or the most contemporary exclusively depending upon the respective product.
Craftworld event management company in mumbai have been actively conducting roadshows across the country.
Craftworld can offer:
- Creative ideas for having exclusive and innovative road shows
- Entire designing & execution of the multi-city road shows
- Relevant fabrication & permissions work
Theming is often key to getting the right image or message across to the audience and once again we can help you plan and execute the right event for your target audience.
Access our portfolio to view some of the roadshows we’ve covered. Click here to view BTL Activation portfolio
Mall promotions involve exclusive displays for your brands/services which can reach your preferred target group.
Malls have become the hub of consumer activity, and hence promotions in these malls are a crucial part of the marketing mix for any company. It is an effective means of selling brand identity. It uses various forms of display to entice consumers who are present in the mall or shopping area.
Apart from displays, interactive activities and games, designed within the framework of the brand identity, can be used to lure consumers and generate awareness about the brand.
Access the photo gallery to view some of the mall promotions that we’ve done before.
In Shop Promotion
In-shop promotions, though similar to mall promotions, occur inside shopping complexes and retail stores. Here, each brand is promoted, either with leaflets or fliers (using promoters to talk to consumers), or else, certain parts of the store are used to depict the brand’s selling points, and thus, consumers are lured.
Office promotions are done, with a business-to-business orientation. Kiosks are set up at office premises and fliers and other direct mailers are distributed to create awareness about new services and product launches that the company wishes to portray to its employees or customers.
If the consumers don’t come to your product, take the product to the consumers instead.
Society promotions are an innovative method of using product display, and other forms of promotion, in certain housing societies, of a particular level, which come under the desired target group for your company’s brand.
We do proper display unit, with product ranges, varieties, can be used, and they can be placed inside the premises of the society, where consumers, can touch, feel, and make use of the product as and when the situation demands.
Rural section of India buys:-
48% of soft drinks sold
55% of motorcycles
54% of cigarettes
22 million TV sets are in rural section
one million BSNL mobile connections belongs to peoples from towns & villages
16% of rural women Beauty & health aware
Rural market is the largest and fastest growing markets in the world.
We at Craftworld Events have understood the needs and way to communicate the Market.
The design of interface has been kept simple by using proper medias, connecting the villagers, overcoming the barriers of illiteracy and language.